The personal data we collect
How we collect your data
How we use your data
Marketing preferences, advertisement and cookies
HeyDress it's a e-commerce fashion brand. We design and sell clothing targeted at 25-99 years old customers worldwide.
HeyDress is the controller and responsible for your personal data collected through the
www.heydress.com website ("website").
Details of our Data Protection Officer responsible for overseeing questions in relation to this
Our commitment to you.
about you and how it is used.
We will only collect and use your personal data for the following purposes, to:
Fulfill your order(s)
Keep you updating with the latest discounts
Improve our services
The personal data we collect.
Personal data means any information about an individual from which that person can be
identified. It does not include anonymized data, where the identity and identifying information
has been removed.
While our website is designed for a general audience, we will not knowingly collect any data
from children under the age of 18 or sell products to children. If you are under the age of 18,
you are not permitted to use or submit your data to the website.
The following groups of personal data are collected:
Identity Data includes information such as: first name, last name, title, date of birth (optional) and gender.
Contact Data includes information such as: email address, billing address, delivery address,
location, country, telephone number and social media nickname.
Financial Data includes information such as: payment card details and bank account.
Transaction Data includes information such as: details of your purchases and the fulfillment of
your orders (such as order number, subtotal, title, currency, discounts, shipping, number of
items, product num, tax etc.); payments to and from you and details of other products and
services you have obtained from us, correspondence or communications with you in respect of your orders, and details of any rewards and bonuses awarded.
Technical Data includes information such as: details of the device(s) you use to access our
services, your internet protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
Profile Data includes information such as: purchases or orders made by you, product and style
interests, preferences, feedback, and survey responses.
Usage data includes information such as: how and when you use our website/app, how you
moved around it, what you searched for; website/app performance statistics, traffic, location,
weblogs and other communication data; and details of any other HeyDress products and
services used by you.
Marketing and Communications Data includes information such as: your preferences in
receiving marketing from us and your communication preferences.
How we collect your data.
We may collect personal data about you in the following ways:
Direct interactions. You may give us your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as described above) by filling in forms, entering information online or by corresponding with us by post, phone, email, telephone or otherwise. This includes personal data you provide, for example, when you:
Create an account or purchase products on our website;
Subscribe to our newsletter, discussion boards, social media sites or create wish lists;
Join a HeyDress loyalty program; Contact us with an enquiry or to report a problem (by phone, email, social media, or messaging service);
Use the “share with friends” function on our website; or
When you log in to our website via social media.
Automated technologies or interactions. As you interact with our website, we may automatically collect the following types of data (all as described above): Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data where tasks carried out via our website remain uncompleted, such as incomplete orders or abandoned baskets. We collect this data by using cookies, server logs and other similar technologies.
How we use your data.
The legal basis for processing your personal data.
We will only collect and process your personal data where we have a legal basis to do so. As a
data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it.
We will only collect personal data from you when:
We have your consent to do so, or
We need your personal data to perform a contract with you. For example, to process a
payment from you, fulfill your order or provide customer support connected with an order, or
The processing is in our legitimate interests and not overridden by your rights, or we have a legal obligation to collect or disclose personal data from you.
How long we keep your data for.
We will keep your personal data for no longer than is necessary for the purpose(s) it was
provided for and to meet our legal obligations. Further details of the periods for which we retain data are available on request.
Marketing preferences, adverts and cookies.
Marketing - your preferences.
We may send you marketing communications and promotional offers:
If you have opened an account with us or purchased goods from us, or registered for a
promotion or event, and you have not opted out of receiving that marketing (in
accordance with your preferences, as explained below);
By email if you have signed up for emails;
We may use your Identity, Contact, Technical, Transactional, Usage, Profile Data and Marketing and Communications Data to form a view on what we think you may like, or what may be of
interest to you, and to send you details of products and offers which may be relevant for you.
You will always have full control of your marketing preferences. If you do not wish to continue
receiving marketing information from us (or any third party, if applicable) at any time:
You can unsubscribe by using the unsubscribe button; or
Account holders may withdraw their consent by simply logging in "My Account" and
editing your "Contact Preferences".
We will process all requests as soon as possible, but please note that due to the nature of our
IT systems and servers it may take a few days for any opt-out request to be implemented.
of your visits. They help us to provide you with the very best experience when you browse our website and to make improvements to our website. They also help us and our advertising
networks to make advertising relevant to you and your interests.
You can set your browser to refuse all or some browser cookies, or to alert you when websites
website may become inaccessible or not function properly.
We use online advertising to keep you aware of what we’re up to and to help you find our
products. Like many companies, we may target HeyDress banners and advertisements to you
when you use other websites, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and advertisement exchanges, and a range. of advertising technologies such as pixels, ad tags, cookies, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.
Our use of analytics and targeted advertising tools.
We use a range of analytics and targeted advertising tools to display relevant website content
on our website and online advertisements on other websites to you, deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the
advertising provided. For example, we use tools such as Google Analytics to analyse Google's
interest - based advertising data to target and improve our marketing campaigns, marketing strategies and website content. We may also use tools provided by other third parties, such as Facebook and Content Squareto perform similar tasks, using your Contact, Technical, Usage and Profile Data.
In order to opt out of targeted advertising you need to disable your "cookies" in your browser
You have several rights under the data privacy legislation. This includes, under certain
circumstances, the right to:
Request access to your personal data
Request correction of your personal data
Request erasure of your personal data
Request restriction of processing of your personal data
Object to processing of your personal data
Brief details of each of these rights are set out below. If you wish to exercise any of these rights, please email us at firstname.lastname@example.org.
Request access to your personal data.
You have the right to obtain a copy of the personal data we hold about you and certain
information relating to our processing of your personal data.
Request correction of your personal data.
You are entitled to have your personal data corrected if it is inaccurate or incomplete. You can
update your personal data at any time by logging into your account and updating your details
directly, or by emailing us at email@example.com.
Request erasure of your personal data.
This enables you to request that HeyDress delete your personal data, where there is no good
reason for us continuing to process it. Note, however, that we may not always be able to
comply with your request of erasure for specific legal reasons which will be notified to you, if
applicable, at the time of your request.
Request restriction of processing of your personal data.
You have a right to ask HeyDress to suspend the processing of your personal data in certain
scenarios, for example if you want us to establish the accuracy of the data, or you have
objected to our use of your data but we need to verify whether we have overriding legitimate
grounds to use it. Where processing is restricted, we are allowed to retain sufficient information about you to ensure that the restriction is respected in future.
Object to processing of your personal data.
You have the right to object to the processing of your personal data where we believe we have a legitimate interest in processing it (as explained above). You also have the right to object to
our processing of your personal data for direct marketing purposes. In some cases, we may
demonstrate that we have compelling legitimate grounds to process your data which override
your rights and freedoms.
Right to lodge a complaint.
If you have any concerns or complaints regarding the way in which we process your data,
please email us directly at firstname.lastname@example.org.
Changes to this privacy notice.
From time to time we may change this privacy notice. If there are any significant changes we
will post updates on our website, applications or let you know by email.
How to contact us.
We welcome feedback and are happy to answer any questions you may have about your data.
Please send any questions, comments or requests for more information to our nominated
representative and Data Protection Officer Keri Devine, who can be contacted at
This privacy notice was last updated on 04th June 2021.